Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. He said the Texas accent he acquired for the ads was not his natural voice. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. So glad someone else felt this way!! And on May 6, 1999, Whataburger by the Bay opened in Corpus Christi as a tribute to Whataburger's upcoming 50th anniversary. We felt we had a lot to say about our people. Nightlife. This actor from Ohio, who lives outside Hollywood Calif., was the voices of Whataburger commercials for nine years. from 8 AM - 9 PM ET. Step 1: Put the atsf189_plop_Kevdan25_Whataburger folder into your plugins folder. Scheffler said the campaign featuring Bassett has been very successful and that Bassett's voice, recognizable enough to attract mimics on YouTube, may be missed by some consumers. Its content doesn't belong to us, we're not responsible for it. Whataburger plans to employ more than 1,400 at area . Currently, there is only one Whataburger location in Georgia, found in Thomasville, near the Florida state line. The campaign expands Whataburger's presence in digital media and mobile marketing with interactive ads on Hulu and Facebook. Online ordering through Whataburgers app and website debuted in 2019. A production company is currently casting Dallas and Houston metro area residents for an upcoming Whataburger commercial. It was his best-paying gig, but the ad campaign is being changed. And while we now serve hot, fresh food at more than 890 Whataburgers across the country, that burger stand in Corpus Christi is never far from our hearts. SAN ANTONIO, Oct. 5, 2011 /PRNewswire/ -- The week of Oct. 10, Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable menu that has set the burger icon apart since 1950. Share it with friends, then discover more great TV commercials on iSpot.tv. More than 70 years after Whataburger's inception, we are rewinding the tape a bit to highlight a few retro Whataburger . Whataburger is more than a burger chain. Whataburger is a privately-held, American regional fast food restaurant chain headquartered and based in San Antonio, Texas. There are no locations currently in South Carolina. "This restaurant is the first of multiple locations that WAB Venture will open, with planned sites in Arkansas and Oklahoma," the release states.. I fucking despise people eating off my plate. And never forgetting where we started. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" 2013 - Whataburger's Facebook page reached 1 million fans after just launching in April 2011. And a new building design, which retained the spirit of the original A-frame, was unveiled. The vote wasunanimous, 9-0, to recommend makingway for the new Whataburger location. The company plans to open all the new locations by the end of 2022. Whataburger said crews filmed customers, employees and food preparation activities at more than 20 restaurants in Texas and Alabama for the campaign. February. New specialty items included the Whataburger Patty Melt and the Honey BBQ Chicken Strip Sandwich. In 1955, Harmon married Grace Williamson and they became Whataburger's First Couple. Together, they raised three children: Hugh, Lynne and Tom. Get email updates for new Manager jobs in Orange, CA. The Build: Whataburger Chili Cheese Burger It's two fresh, 100% beef patties and two slices of melty American cheese layered with Whataburger's own beef chili, crunchy corn chips, tangy mustard and crisp onions piled high on a toasted five . ago. Commercial Manager jobs . And with Covid-19 and the new emphasis on speed and efficiency, can it maintain its hospitality, he wonders? It became the Whataburger guy, said Bassett, who is competing for more jobs, including roles reading audio books. The new restaurant is part of an expansion in Arkansas and Oklahoma and will bring more than 100 jobs to Fort Smith, the group announced. Join or sign in to find your next job. In addition, its remodeling a limited number of locations. Add a Listing . Whataburgers Facebook page reached 1 million fans in 2013, just over a year after its launch. Tuesday night, theFort Smith Board of Directors were also unanimous in their vote to approve the recommendationwith a 7-0 vote in favor. Spicing Things Up: Whataburger Buffalo Ranch Chicken Lineup Returns for a Limited Time. Show all. We can accommodate events of all sizes from 50 to a 1,000 attendees. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Benefits. Whataburger and its franchisees currently have six Arkansas and 34 Oklahoma restaurants. For 20 years, it opted not to pursue franchising and grow by opening only company-owned outlets. The company also passed the 500-store threshold, making it the nation's eighth-largest hamburger chain. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. It was only a matter of time before Whataburger answered the call of fans in the Atlanta area. "It's true . Of Whataburger's 830 retail shops, 703 are company-owned, and 127 are franchised. Along with the new restaurants, Whataburger will bring exciting career opportunities to the community. Whataburger will also expand its presence in Spanish-language TV and radio with a new Hispanic-focused campaign. I'm not sure I have a natural voice anymore, Bassett said. The Business Journals Select a City Now earn 10 points for every $1 spent on all online orders and scans. Cue the Breakfast Burger. in 2013. Benefits. McDonald's found itself in court with a $3 million lawsuit in the '90s after hot coffee burned a customer, and in 2018, Whataburger was in the hot seat. Boasting 6,000 square feet, stunning water views and a life-size bronze likeness of Harmon Dobson, this flagship restaurant is a fitting tribute to an amazing man. The ads give a behind-the-counter look at team members working the grill and slicing vegetables - and a dining-room view of customers reacting as they enjoy their favorite, custom Whataburger menu items. Plans approved for new Whataburger restaurant in Fort Smith. The very first WhataGames, the company's biennial burger Olympic competition for Team Members, was held. You can have a burger. Become a fan on Facebook at http://www.facebook.com/whataburger and follow the brand on Twitter @Whataburger. Its a place people count on in their communities. The Verdict. Hiring for an Operating Partner and Managers is ongoing. It was his best-paying gig, but the ad campaign is being changed. The All-Time Favorites menu, featuring four of the most loved specialty sandwiches from over the years, made its debut and was greeted enthusiastically by Whataburger fans. Menu. After a 20-year hiatus, Whataburger is stepping up franchising, redesigning its outlets, despite the hurdles injected by pandemic restrictions. SEPT. 30, 2019 Listen up, night owls and early birds: As of 11 p.m. tonight, Whataburger is serving up the biggest thing to hit breakfast menus since sliced bread. Whataburger Dinner Commercial"Whataburger" by Shi-Fi - https://song.link/us/i/1338880156_____MY MUSIC:Sp. He emphasized that its 15-person Strategy Council was spearheading its direction, not BDT Capital Partners. Whataburger employees smile for the camera in one of the new documentary commercials set to air on television starting next week. Whataburger's brand-new Breakfast Burger is officially here. Rich Scheffler, group director of marketing for Whataburger Restaurants, believes the campaign will show how important Whataburger's people are to its success and will keep the company moving forward. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. By JT, 100.3 JACK FM. Team Leader and Team Member hiring is set to begin this summer. "We do business in many Hispanic communities and we wanted our loyal Spanish-speaking customers to share their thoughts and feelings about our restaurants and our food in their own words," said Scheffler. The next year, we awarded more than $90 million in bonuses to our Family Members (what we call our employees) in thanks for their extraordinary service during the pandemic. WBHQ22-Newsroom-ComingToAtlanta-Banner-900x428-final, Whataburger is Coming to the Atlanta Area, 705 Town Park Lane NW, Kennesaw, Ga. 30144, SEQ Buford Dr and Exchange Dr, Buford, Ga. 30519, More information on Whataburgers competitive benefits and salaries, great opportunities for career advancements and other employee resources for growth and development, Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. The campaign includes new print, outdoor and online advertising, along with radio and TV. The number of locations doubled to more than 200 restaurants. Here is an old commercial for Whataburger with Mel Tillis. and television personality. New comments cannot be posted and votes cannot be cast. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Download the 2023 Super Bowl TV Ad Report from iSpot Today. GRUB Whataburger. Referrals increase your chances of interviewing at Whataburger by 2x. Even more exciting is that the Hoover Whataburger will feature the restaurant's new, modern design, adding a fresh feel to an already popular retail area." Melanie Posey-Joseph, City of Hoover, Public Information Officer "Our Spanish-language campaign isn't an adaptation, but rather a culturally-relevant, organic effort to showcase our fresh food, our people and our service.". She made her acting debut in . Whataburger is a 2022 Top Workplaces winner. Serving both private and commercial events! Create an account to follow your favorite communities and start taking part in conversations. In June, the city's planning commissionapprovedrezoning property for light commercial use at 8120 Phoenix Ave. It is Whataburger's first new advertising campaign in nine years. Submissions should come only from actors, their parent/legal guardian or casting agency. Movies. https://www.facebook.com/tbdpost/videos/1298281453861997/. Our local restaurant teams are the heart and soul of our brand. Whataburger: www.whataburger.comQSR: www.qsrmagazine.com, I can't have hard feelings. And a new building design, which retained the spirit of the original A-frame, was unveiled. Plans for a new Whataburger restaurant in Fort Smith got a seal of approval from city leaders Tuesday night. The all-new Whataburger Chili Cheese Burger is now available for a limited time. Have questions about this ad or our catalog? Panera Bread. Whataburger announces return of fish to the menu for a limited time. Visitwhataburger.comfor more information. Tragedy struck the Whataburger family in 1967 when a plane crash took the life of Harmon Dobson. Whataburger Field, home of the Corpus Christi Hooks celebrated a ground-breaking ceremony with Grace throwing out the first pitch. As the recently named CEO, Nelson said his top two priorities are: 1) staying true to Whataburgers legacy and commitment to fresh food and original recipes, 2) Steadily grow the brand where it sees the most opportunities for business. Everytime I see it, I get so annoyed! Whataburger, a Texas-based fast food chain, is known for its fresh, customized burgers, shakes, Fancy and Spicy Ketchup, and breakfast taquitos. 7254 Regency Square Ct, Houston, TX 77036 is a 2 bedroom, 3 bathroom, 1,533 sqft townhouse built in 1982. Update also includes minor improvements and bug fixes. Despite an initial robust franchising strategy, it, for the most part, put franchising on hold, though some franchisees did add outlets. Visit, for more information. Most of Whataburgers locations are down south in Texas, Oklahoma, Mississippi, Florida and Louisiana but it stretches west to New Mexico and Arizona. Press J to jump to the feed. By capturing the engaging personalities and old-fashioned hospitality Whataburger has become known for, the new ads allow customers and team members to give a voice to the qualities that have woven Whataburger into the fabric of the communities it has served for more than 61 years. Even without restaurant experience, leaders can succeed at Whataburger with the right attitude and leadership ability, said Barideaux. The limited-time offer burger features two fresh, 100% beef patties layered with three pieces of crisp, smoky bacon and slices of Monterey Jack and American cheese topped with shredded cabbage . The new ads . Whataburger moved its Home Office to San Antonio from Corpus Christi in 2009. Whataburger is a 2022 Top Workplaces winner. This commercial just came on during college football Saturday. . , Seamless and Uber Eats. While changes in marketing plans carry risks, Whataburger appears to be focusing on traditional themes of customer service and customer loyalty that should be well received, he said. "Harnessing the latest capabilities available in digital marketing allows us to bring that personal interaction to a whole new generation of customers.". To keep the revenue flowing during the pandemic, when indoor dining was prohibited in most locations, it offers drive-thru, curbside and delivery options. Whataburger ads: Buh-bye Texas voice, hello documentaries, Texas chain with San Antonio bakeries files for bankruptcy, How a viral chicken fried steak briefly closed down Mr. Juicy, Puerto Rican restaurant finds new life in former Rosario's spot, Report: San Antonio Rep. Joaquin Castro diagnosed with cancer, TX DPS duped into shipping at least 3,000 Texas drivers license, Massive pirate-themed San Antonio park delays opening date, 'Spreading the love': Buc-ee's begins plans for world domination, Spoon, Billy Currington, and more set for New Braunfels shows, Texas-based Corner Bakery Cafe files for bankruptcy, We tried the chicken fried steak that (briefly) shut down Mr. Juicy, Luna Rosa opens in former Rosario's Southtown location, San Antonio congressman Joaquin Castro diagnosed with cancer, DPS sent at least 3,000 drivers licenses to organized crime group targeting Asian Texans. It plans to hire 140 employees at its first restaurant in Kennesaw. Its a brand built on pride, care, and love. Press question mark to learn the rest of the keyboard shortcuts. BDT Capital Partners, which is based in Chicago, is best known in the restaurant industry for taking ownership of Krispy Kreme and Panera Bread. Join to apply for the Manager - 700 S Home St (Corrigan, TX) role at Whataburger Feb. 26, 2015 Updated: Feb. 27, 2015 1:42 p.m. 39. Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Whataburger intended to locate at 1088 W. Poplar Ave., in between Firestone Auto Care shop and Chick-fil-A, where it planned to serve its famous fresh-never-frozen beef burgers 24 hours a day. The source opens up when you press the "Open The Full Article" link above. The new Whataburger television ads were shot in the style of a documentary and feature interviews with customers and employees. Read more. The new Fort Smith siteis part of anexpansion in Arkansas and Oklahoma. In-N-Out Burger, the popular California fast-food chain that expanded to Colorado in 2020, plans to build its third Springs restaurant at 495 Garden of the Gods Road, just west of Interstate 25 on . But thats going to change. Whataburger Dinner Commercial\"Whataburger\" by Shi-Fi - https://song.link/us/i/1338880156__________________________________________________________MY MUSIC:Spotify: https://open.spotify.com/artist/37dZ7auTLTgAgjX98M210B?si=7AmPZkwSRUOalzZmb15wVwApple: https://itunes.apple.com/us/artist/shi-fi/1244153408__________________________________________________________MY SOCIAL MEDIA:Instagram: https://www.instagram.com/shifi_/Twitter: https://twitter.com/ShiFi_Facebook: https://www.facebook.com/shiloh.bellinghausenEmail: ShilohBellinghausen@gmail.com___________________________________________________________MY PODCAST: https://anchor.fm/shi-fi_____________________________________________________________ Check available space, research property details, listing size, broker contact & more. For example, in 2018 on Technomics list of the top 500 largest restaurants in the U.S., Whataburger ranked 31st with $2.4 billion in revenue, which spiked 6%, a testament to its growth. As part of the Breakfast Burgers launch, Whataburger will also partner with Texas Humor, the popular social media account and online shop to host a live trivia and tasting event at the San Marcos restaurant located at 1004 N. State Highway 123. Retro Whataburger TV commercials offer burger nostalgia, lots of Mel Tillis. In addition to being among the first to try this unique burger, guests will also receive their own Whataburger and Texas Humor swag. This property is currently available for sale and was listed by HAR on Feb 28, 2023. Whataburger saw a change of leadership for the first time since the 1990s as Tom Dobson, Harmon's son, took over as President and CEO. Spicing Things Up: Whataburger Buffalo Ranch Chicken Lineup Returns for a Limited Time, Get Ready for More Bold Flavors: Whataburger is Growing in Memphis, Whataburger Celebrates One Year of Delicious Dining in Colorful Colorado, MyWhataburger Whataburger has more than 700 locations and annual sales of more than $1 billion, the company said. We still greet our customers with a smile 24 hours a day, seven days a week. uclv series. The items will remain on the menu until April 6. The Fort Smith Board of Directors approved a recommendation from the planning commission to rezone land for the new Whataburger that will have indoor dining and a drive-thru. Of Whataburgers 830 retail shops, 703 are company-owned, and 127 are franchised. The Back Story. Along with the new restaurants, Whataburger will bring exciting career opportunities to the community. It expands the company's digital media pitches with interactive ads on Hulu and Facebook, and also boosts its Spanish-language outreach with a campaign developed by FPO Multicultural Marketing of San Antonio. Fans who dont live in San Marcos can watch the live event on Whataburgers Facebook page to take part in the action. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Crews filmed customers, employees, and food preparation during the course of a normal day of operations in more than 20 restaurants throughout Texas and Alabama, going behind the scenes to capture the authentic spirit of Whataburger. Menu. To apply for Whataburger jobs, visit. Online ordering through Whataburgers app and website debuted in 2019. The Dobson family and their extended Whataburger family rallied around and supported Grace as she took over the business. "The digital elements of our campaign focus on the quality food and service our customers receive in our restaurants," said Scheffler. Get the Report> iSpot.tv Logo. A year later, the first of the familiar orange and white striped A-frames was built in Odessa, Texas. This commercial just came on during college football Saturday. Burger King Chicken Nuggets TV Spot, 'Is That Right? Mount Pleasant PD officers interviewed several eye-witnesses and said they determined that a fight started inside the Whataburger and eventually those fighting were told to leave. The event will take place Sept. 30 from 9:30pm-11:30 p.m. and is open to the public. The first drive-thru was installed in 1971. Check out Whataburger's 30 second TV commercial, 'Todos' from the Quick Serve industry. This Little Rock property for sale is located at 17100 Chenal Parkway. We reported that North Little Rock was getting a Whataburger on Feb. 6 when it was announced that . At the end of 1980, Whataburger opened its 300th restaurant. Breakfast and burgers are so wonderful, we think they should go together. I tried to find it but all I found was weirdos sitting in their cars and filming themselves eating. Whataburger's newest burger is all that and a bag of (corn) chips. The Whataburger Jr. was added to the menu, as were jalapeos and onion rings. how old is alec and kaleb on the shriners commercial. That changed in June 2019 when BDT Capital Partners, a merchant bank that invests in family and founder-led companies, made a majority investment in Whataburger. By the company's seventh decade, Whataburger had grown from a single burger stand in Corpus Christi to an 800-restaurant chain that spanned every state from Arizona to Florida. It plans to hire 140 employees at its first restaurant in Kennesaw. I hated this commercial so much I Google "Whataburger Patty Melt Commercial makes me angry" and here I am lol. It was the first Whataburger restaurant outside the state of Texas. Weve had the good fortune of meeting quite a few of our new neighbors already, and weve already felt every bit of their hospitality.. Two years later, three Corpus Christi locations began operating 24 hours a day, seven days a week, much to the delight of hungry patrons. Unos empleados de Whataburger les dan la bienvenida a sus clientes. Visitwhataburger.comfor more information. The burger features a 100% beef patty, Whataburgers one-of-a-kind Creamy Pepper Sauce, two slices of savory bacon, a freshly-cracked egg, three crispy hash browns, and American cheese, all conveniently sandwiched in a 4 bun. Today, the company is headquartered in San Antonio with more than 900 locationsacross its 14-state footprintand sales of more than $3 billion annually. We dont need to tell you this burger is fire, yall, but well tell you anyway. Restaurant Porter - 18609 LIMESTONE COMMERCIAL DR (Pflugerville, TX - Unit #982 Whataburger Pflugerville, TX 1 month ago Be among the first 25 applicants Well here's the place to air your grievances! This new campaign is our way of bringing that pride to life.". Some of its new eateries will be located in Tennessee and Missouri. SAN ANTONIO, Oct. 5, 2011 /PRNewswire/ -- The week of Oct. 10, Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee . Today, the company is headquartered in San Antonio with more than 900 locationsacross its 14-state footprintand sales of more than $3 billion annually. The Creamy Pepper Sauce is also available as a dipping sauce. in Caterers, Laotian. Whataburger is situated on a lot that is 1.41 acre in size. Share it with friends, then discover more great campbell river men's league; nina baden semper death in paradise The new TV ads showcase the fresh, high-quality ingredients used to create the restaurant's famous burgers, from garden-ripe produce, to freshly-baked bread and never-frozen, all-American beef. Viewers probably will notice that they no longer feature a twangy, downhome male announcer proclaiming, Just like you like it., The voice belongs to native Ohioan William H. Bassett, a 75-year-old whose card describes him as Actor and Existentialist. Bassett has had parts in television series since the late 1950s as well as such movies as the original version of The Karate Kid and 2003's House of 1000 Corpses.. I would leave her there and never come back. For further information, visit http://www.24-7pressrelease.com. Harmon Dobson opened up a burger stand in Corpus Christi, Texas, in 1950, and made his burgers so enormous that he exclaimed, Whataburger. Hence, its name. Makes me wish I could knock on their window and say "what the fuck are you doing?" Arkansas locations include two Fayetteville units and restaurants in Rogers, Springdale, Magnolia and Texarkana. The new ads are documentary-styled, and feature interviews with customers and employees. read more. Atomic Casting of . 4 mo. Have questions about this ad or our catalog? He said he used a Southern lilt he'd picked up from a sister-in-law from Georgia and put a little gravel in it for the audition with Whataburger and it worked. The golden age of drive-ins and American automobiles was just getting started back on August 8, 1950, when Harmon Dobson opened Whataburger #1. At Whataburger, we believe a great customer experience starts with an exceptional employee experience, which is why we value our teams so much and dedicate time to teach them the skills they need. The ceremony will "celebrate Fort Smiths first-ever Whataburger restaurant," according to a news release. It's a place that feels like home to more than 43,000 employees who we call Family Members and millions of customers. ARKANSAS BASEBALL: Which future Arkansas baseball players could be selected in 2022 MLB Draft? Today, our founder's original vision still inspires everything we do. Luckily for those following the tradition, Whataburger has their back for Lenten season. Whataburger announced plans Thursday to launch a total of eight new locations in Georgia, with two set to open later this year. 17100 Chenal Parkway, Little Rock, AR 72223. When typing in this field, a list of search results will appear and be automatically updated as you type. Along with these cravings, the new ads highlight what sets Whataburger apart from the burger crowd - its people. Browse all locations in Texas to find your local Whataburger - home of the bigger, better burger. You might have to spend a little extra time in the drive-thru line, but Whataburger is well worth that wait. Whataburger officially announced the launch of the Spicy Ketchup Limited Batch #2 on January 3 in a press release, but photos of the new spicy ketchup were already circulating online . Whataburger's new spicy ketchup, made with arbol and piquin peppers, will only be available for a limited time. Now that it . In 2001, the 77th Texas Legislature officially recognized what Texans had known for more than 50 years: Whataburger is a designated a Texas Treasure.' To apply for Whataburger jobs, visit. Larry Reinstein, the Frisco, Texas-based president of LJR Hospitality Ventures, a restaurant consulting firm, said Whataburger was known for many years as a family-owned, beloved brand, so why franchise?. Spicing Things Up: Whataburger Buffalo Ranch Chicken Lineup Returns for a Limited Time, Get Ready for More Bold Flavors: Whataburger is Growing in Memphis, Whataburger Celebrates One Year of Delicious Dining in Colorful Colorado, MyWhataburger Redeem for your favorite Whataburger items, along with chances to win exclusive experiences and more just for rewards members. Documentary-style campaign showcases fresh ingredients, unmatched customer loyalty, and extraordinary service. "I think everybody is excited about this restaurant coming into Fort Smith," said Kevin Settle, city director and at-large board member for position six. Check out Whataburger's 30 second TV commercial, 'Todos' from the Quick Serve industry. The new television advertising is scheduled to start the next day. Its delivery is aligned with Olo, which works with Whataburgers own app, not the usual array of third-party deliverers such as GrubHub You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Es Cuaresma y Whataburger lo sabe: El Whatacatch, est de regreso! Who they choose as franchisees will determine their success, more than the brand itself, Reinstein concludes. Y'all know the score. This actor from Ohio, who lives outside Hollywood Calif., was the voices of Whataburger commercials for nine years. See what we did there? Under its new ownership, in 2020 alone, it expects to open 15 new eateries and 25 . <iframe src="https://www.googletagmanager.com/ns.html?id="GTM-PT7B4XL"height="0" width="0" style="display:none;visibility:hidden"></iframe> More than seven decades ago, an adventurous and determined entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customers couldn't help but exclaim, What a burger! He named his humble burger stand, located on Ayers Street in Corpus Christi, Texas, Whataburger.. Whataburger is based in San Antonio and has Longhorn roots. On August 3, Whataburger named Ed Nelson, who had been with the brand for 16 years, as its new CEO. With its new ownership, franchising is a natural step toward growth. 1. 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