Important functions of packaging are given below: (i) Product Identification: Packaging serves as an identification of the product.

Packaging is more than just your product's pretty face. Purpose of Packaging. For example, in a typical supermarket a shopper passes about 600 items per minute, or one item every tenth of a second. Importance of labeling and packaging. Contain: Packaging hold the product, whether it is a bag, a pouch or a box. Packaging performs five basic functions: 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion! Advertising is very important when a manufacturer launches a new or existing product. Objectives of Packaging: Packaging refers to the process of designing, evaluating, and producing packages for the purpose of preparing products for distribution, transport,warehousing,logistics ,storage, sale, and end use. Functions of Packaging. Your company brand sends a message about your company and its values. Labeling and packaging should be able to beautify a product to add to its visual appeal. The world best materials in the world will be worthless if they are not able to reach their destination and not only reaching their respective location is sufficient, but they must also be reached without getting damaged. Check the Gortz 17 Shoelace Box or the Note Headphones. Protects the contents: The basic function of packaging is to protect the contents from damage, dust, dirt, leakage, pilferage, evaporation, watering, contamination and so on. Foam and air bubble packaging protect fragile items during shipment against damage, absorb shock, and prevent cracks, chips, dents, or scratches. General purpose packaging materials include plastic air bubble packaging, foam wrap, packing paper, packing peanuts, air pillows, and dunnage bags. Extending the shelf life or the freshness of the content.

When you are shipping a good to a client or a distribution center, you will need to consider the different types of packaging, as well as the best options for each. The world best materials in the world will be worthless if they are not able to reach their destination and not only reaching their respective location is sufficient, but they must also be reached without getting damaged.
Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Most products have some form of packaging. Here is some useful information regarding primary and secondary packaging.
Protect: First and most important purpose of the package is to protect the product inside. Packaging is an extension of … The protection function can be divided into some classes viz. Your company brand sends a message about your company and its values. Protecting from impact and all outside interference and attack (oxidation, micro-organisms and moisture).


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